Product Marketing Manager - B2B Softwares

About Replicon:

Replicon is a leading B2B SaaS company on a mission to solve the pain points of Turning Time into a Strategic Asset for global organizations. It’s our Time Intelligence Platform proposition that enables organizations to gain a single source of truth for time and focus on three critical areas of their business.

1. Increase employee productivity,
2. Offer faster business decisions,
3. Increase profits.

In our 27+ years of experience, we have seen and solved every use case there is around time. We have a track record of creating the most innovative solutions for Project Time Tracking, Time and attendance, Compliance-as-a-service, Professional Services Automation platforms, Project Portfolio Management, Workforce Management, etc. Coupled with partnerships with leading players in the ERP, CRM, and HCM space, we are on our way to creating a new revolution in the industry.

Replicon has more than 1.5 million people across 7800+ customers spanning 70+ countries around the globe. Our key customers include Facebook, Deloitte, E&Y, DXC Technology, Nielsen, NTT Data, Moody’s, Fujitsu, etc. Replicon is on a global growth path and looking to hire the best talent as we continue to build our next-generation products for our customers. Would you be game for an exciting and enriching career at Replicon?

Position Overview:

As a Product Marketing Manager at Replicon, you will leverage your understanding of the product, market, and use cases to enable the company to sell better and faster. You will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. You will work closely with lead generation, demand generation, campaign, marketing operations, sales, product, customer success, and most other teams within the organization.

What We Have:

● An innovative, market-leading enterprise solution with a growing customer base

● An exciting, nurturing culture that rewards employees who have a determined attitude of getting things done and solved.

● Clear goals with an opportunity to learn new things and explore a variety of avenues around product marketing.

● Smart, well-connected global teams that work like a family with the sole aim of delighting customers.

● An open-minded approach to the continuous improvement of people, products, and processes

● Top Vendor in Project Time Tracking and Workforce Management.

What You Have (Key Requirements):

● 8+ years of experience in software product marketing background preferably B2B applications in the cloud

● Firm understanding and skills on how to communicate using web mediums like websites, videos, email newsletters, webinars, blogs, etc.

● Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and executive teams.

● Solid written communication and presentation skills

● Analytical and inquisitive nature, with excellent attention to detail

● A bachelor’s in tech with an MBA is desirable.

● Open to work in Global working hours

What you’ll do (Key Roles & Responsibilities):

● Manage go-to-market strategies - owning and executing product marketing for your products by developing the product positioning and messaging; also working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition.

● Sales Enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. Helps sales teams through the sales cycle with relevant messaging and tools.

● Marketing Programs - Develop various emails, webinars, and other online marketing programs for their various campaigns.

● Product launch - work with the product management team in product launch planning and manage the cross-functional implementation of the plan.

● Market Intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy, and their buying criteria; be the expert on your competition and how to crush them.

● Collateral Creation - Own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of Replicon’s products and solutions to customers, prospects, and the sales team.

● Build and lead customer marketing programs. Engage in ongoing dialog with customers.

● Track business performance - Identify levers in improving business performance and champion necessary improvement initiatives. Synthesize and present complex data sets to an executive audience.

To learn more about Replicon, visit –

www.replicon.com
https://en.wikipedia.org/wiki/Replicon_(company)
https://www.linkedin.com/company/replicon/

Our vision:

https://www.youtube.com/watch?v=hTLUQ97wy7U&list=PLdzEJoB6CqJ_m_HKr_T3E-kNyizPIynFG&index=2

Replicon, the Time Intelligence company, has over 20 years of industry leadership and is pioneering a new approach to time management. Time Intelligence elevates time as a strategic asset within an organization, to improve operational productivity, performance, and profitability. Replicon's Time Intelligence Platform offers solutions for global time and gross pay compliance, enterprise time management for ERP, professional services automation, and an SDK for continued development - expanding the company's award-winning portfolio of cloud-based products, including complete solution sets for client billing, project costing, and time and attendance.

Replicon supports thousands of customers across 80+ countries, with over 700+ employees around the globe including the United States, Canada, India, Australia, and the United Kingdom.