Inbound Marketing Executive

We are looking for a proactive Digital Marketing Executive who will play a crucial role in enhancing our online presence, driving organic traffic, and generating high-quality leads. The ideal candidate will have a strong understanding of search engine optimization (SEO) techniques, link-building strategies, and web analytics, with a focus on analysing traffic patterns and Google algorithms.

Responsibilities

• Conduct keyword research to identify high-impact SEO opportunities and develop a comprehensive SEO strategy. 
• Implement on-page and off-page SEO tactics to improve search engine rankings and organic traffic. 
• Create and execute link-building campaigns, including guest posting and outreach to authoritative websites. 
• Monitor website performance and analyse traffic drops using tools like Google Analytics 4 (GA4). 
• Stay updated on search engine algorithms and make necessary adjustments to SEO strategies. 
• Collaborate with external content agencies to optimize existing content for search engines. 
• Generate and present regular reports on website performance, traffic, and SEO metrics. 
• Work closely with the marketing team to align SEO efforts with overall demand generation goals. 
• Implement A/B testing and ensure consistent messaging with relevant CTAs in blogs, landing pages 
• Keep abreast of industry trends and best practices in SEO, web analytics, and demand generation. 
• Utilize ChatGPT, Bard, and other AI tools to build SEO/ content clusters to build high topical authority 

Qualifications

• Proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO and link-building projects. 
• Proficiency in SEO tools and platforms such as Google Analytics 4, Google Search Console, SEMRush, Moz, Ahrefs, etc. 
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. 
• Strong analytical skills with the ability to interpret data and draw actionable insights. 
• Excellent communication and collaboration skills. 
• Self-motivated, detail-oriented, and able to work independently. 
• Up to date with the latest trends and changes in the digital marketing landscape. 
• Certifications in Hubspot Inbound Marketing, Google Analytics or Google Adwords is a plus.
• How to Apply: Please send your resume outlining your relevant experience and explaining why you are the ideal candidate for this position to rakshit.s@pluto-men.com. Please include "Inbound Marketing Analyst - SEO and Analytics Specialist" in the subject line of your email. 

An agile and technologically-equipped frontline workforce is the need of the hour for industrial enterprises. Plutomen is a frontline operational platform that provides AR solutions to industrial enterprises for frontline digitalization. We help knowledge enhancement of your frontline through AR powered Remote Visual Assistance, Work Instructions, and 3D Training. Our platform helps industrial customers improve productivity, enable faster resolution, reduce operational costs, and maximize revenue growth while promoting sustainability and worker safety. We believe in the digital empowerment of industrial frontline teams to help them embrace and capitalize on the benefits of Industry 4.0.

With more 8+ years of experience in servicing and consulting clients in AR, we provide enterprise AR solutions for sectors such as Manufacturing, Telecom, IT Infrastructure, Automotive, and so on. We have served the leading industry players like Wipro Limited, Adani, Sterlite Tech, L&T, PwC, Virtusa, Honeywell, Arvind Envisol, etc.

Headquartered in Ahmedabad, India, we are among the leading developers of AR solutions for Industrial Enterprises. Our integrated platform serves as a one-stop-shop for remote assistance-based needs of B2B companies. We provide three products that help enterprises start their digitalization journey with AR –

Plutomen Connect

AR powered remote assistance & video-collaboration based platform that enables your frontline workforce to connect with your experts instantly.

Plutomen Workflow

AR-powered work assistance platform for accessing digital work instructions that streamlines workforce knowledge.

Plutomen Assist

AR-powered self-assistance & platform for next-gen workforce training, digitalization of the process, and providing an interactive knowledge repository.