Marketing Content Specialist

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Network18 is India's most diversified Media Company in the fast growing Media market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol are market leaders in their respective segments. The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

Network 18 brings together employees from varied backgrounds under one roof united by the hunger to create immersive content and ideas. We take pride in our people, who we believe are the key to realizing the organization’s potential. We continually strive to enable our employees to realize their own goals, by providing opportunities to learn, share and grow.

Job Summary

We are seeking a talented and creative Content Marketing Specialist to join our Fintech team at Moneycontrol. In this role, you will play a vital part in our content marketing strategy, creating and distributing valuable and relevant content to engage our target audience within the Fintech industry. 

The primary objective of this role is to drive organic traffic, educate our audience, establish Moneycontrol as an industry authority in Fintech, and nurture leads or potential customers through the buyer's journey. If you are passionate about storytelling, educating, and inspiring through content and are excited about nurturing potential customers through their buyer's journey, we want to hear from you.

Key Responsibilities:

• Develop high-quality, engaging, and informative content across various formats, including blog posts, articles, videos, infographics, and more, focused on Fintech topics.
• Create content that resonates with persona’s of our target audience within the Fintech sector and fosters engagement.
• Develop and execute content distribution strategies to reach a wider audience and maximize organic traffic.
• Develop content that educates our audience about Fintech trends, products, and services, establishing Moneycontrol as an authority in the industry.
• Use compelling storytelling techniques to convey complex Fintech concepts in an engaging and accessible manner.
• Collaborate with the marketing and sales teams to create content that nurtures leads and guides potential customers through their buyer's journey.
• Implement SEO best practices in content creation to improve organic search visibility and traffic.
• Promote content through various channels, including social media, email marketing, and other digital platforms.
• Monitor and analyze content performance, utilizing data and insights to refine content strategies.
• Maintain a content calendar to ensure consistent content production and distribution.

Good to Have

Knowledge of the Fintech industry and financial services.

moneycontrol is India's No 1 Financial and Business portal. With in-depth market coverage, analysis, expert opinions and a gamut of financial tools, moneycontrol.com has been the premier destination for consumers and market watchers. A part of Network18, moneycontrol.com is the most influential destination for stock market news and advice, business news and news about the Indian and global economy.