Email Marketing Specialist

Purpose and Overview

The purpose of this job description is to attract highly qualified candidates for the position of Email Marketing Specialist at our growing company. As an Email Marketing Specialist, the successful candidate will play a crucial role in developing and implementing effective email marketing campaigns to drive customer engagement and increase brand awareness. They will be responsible for creating SEO-optimized job descriptions to ensure top search rankings and attract the right talent.

The Email Marketing Specialist will work closely with the marketing team to develop and execute email marketing strategies that align with our company's goals and objectives. They will utilize their expertise in digital marketing, data analysis, and email marketing tools to optimize email campaigns and drive measurable results. This role offers an exciting opportunity for a talented individual to contribute their skills and passion to our team and make a significant impact on our company's success.

Responsibilities

• Driving repeat transactions
• Designing and executing nurturing campaigns for loyal customers.
• Able to maintain a good domain reputation and ensure good inbox delivery rate and low unsubscribe rate
• Should be good with analytics and tracking data granularly
• Identify target audience and grow email lists
• Define multiple customer journeys for various categories and customer segments
• Proofread emails for clarity, grammar, and its compliance to briefs
• Ensure mobile-friendly email templates
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create and secure email databases
• Customer segmentation based on behaviour and demographics
• Should be able to plan ahead and optimise campaign communication on the fly based on regular analysis
• Good research on current Trends and moment marketing opportunities

Requirements

• Hands-on experience with tools like Moengage or Webengage or Netcore etc.
• Min 1 year of experience in end-to-end email marketing and domain reputation management
• Knowledge on web analytical tools like Google Analytics
• Basic knowledge on Excel or Google sheets
• Basic Knowledge of HTML is a plus
• Ability to analyze data and provide evidence-based recommendations
• Proved results of business or revenue growth from email marketing/ marketing communication
• Sense of ownership and pride in your performance and its impact on the company’s success platforms such as Google Analytics and Google Sheets
• Proficiency in creating HTML emails
• Strong understanding of SEO principles and ability to craft SEO-optimized content
• Ability to work independently and manage multiple projects and deadlines
• Excellent written and verbal communication skills

We are a 'digital hotel company'. To borrow and extend Steve Jobs' words - we work with the mind of an engineer and the heart of a hotelier. This is best evident in our two business units - "Treebo Hotels" and "Hotel Superhero". 

Treebo Hotels is India's most loved hotel chain in the premium-budget segment. We have used technology to drive quality control at scale in the economy segment of hotel industry, which was so far unorganised and fragmented. We offer travellers a safe, clean, comfortable accommodation at affordable prices. We are rated 7.8/10 by customers, miles ahead of other players. We have 600+ hotels across 100+ cities under our brand. 

Hotel Superhero is our brand-new, super-exciting, pure-play technology business. Over the years, we realised that the tech solutions we had built for our own use at Treebo were truly cutting edge and unparalleled in the industry. So we decided to externalise and monetise them as a SaaS business. As part of Hotel Superhero we offer an integrated, intuitive, and extremely powerful hotel management software which takes care of all technology needs of hotels. We offer central reservation system, property management system, revenue manager, channel manager, and a lot more as part of an all-in-one solution. 

Our target clients are anyone and everyone running a hospitality business - whether these are boutique hotels, vacation rentals, mid-sized chains, hostels, or large global chains. We have global ambitions with this business and have already developed clients outside India for this business.

Hotel Superhero is the business we are actively hiring tech talent for. We are a small team with big ambitions. Joining the Hotel Superhero team could be a great opportunity to get step-up opportunities to build meaty, challenging products. 

We pride ourselves for building a company with a fantastic culture and highly accomplished base of current and past employees. Check out our other pages here to know more.