Digital Marketing Lead

Purpose and Overview

This individual will play a key role in driving our digital marketing efforts, with a focus on data analysis, search engine optimization (SEO) and search engine marketing (SEM). The ideal candidate will have 9-10 years of experience in digital marketing, a strong background in data and analytics, and a deep understanding of SEO and SEM strategies.

Responsibilities

• Digital Marketing Planning & Execution
• Develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads.
• Collaborate with cross-functional teams to align digital campaigns with brand guidelines and overall marketing objectives. Data Analysis and Insights
• Conduct in-depth data analysis to identify trends, insights, and opportunities for optimisation across various digital channels.
• Utilize strong analytical skills to interpret complex data sets and present actionable recommendations for campaign performance improvement and ROI maximization.
• Monitor and optimize performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Search Engine Optimization (SEO)
• Implement SEO best practices to improve organic search rankings, including on-page optimization, keyword research, content strategy, and link building.
• Stay up-to-date with SEO trends and industry changes, adjusting strategies as needed to maintain high search visibility. Reporting and Communication
• Communicate digital marketing strategies, performance updates, and recommendations to stakeholders, including non-technical team members.
• Present findings and insights in a clear and concise manner to drive decision-making and support marketing initiatives.

Requirements

• 9- to 10 years of digital marketing experience with a focus on driving execution of lead generation for net new prospects.
• Hands-on experience managing a team of 7-9 members
• Hands-on experience managing/optimising AdWords and other campaigns managing against targets.
• Demonstrated ability to analyse complex data sets and extract actionable insights.
• Passion for digital marketing, staying up-to-date with industry trends, and exploring new opportunities to drive growth.

We are Trikon Telesoft Solutions, a premier provider of business process management solutions. We specialize in delivering comprehensive BPM services exclusively to Australian businesses. We provide solutions and services that help them achieve operational excellence, cost savings, and enhanced customer experiences.

At Trikon Telesoft Solutions, we understand that Australian businesses have unique needs and challenges. That's why we offer a wide range of BPM services tailored to meet specific requirements. With years of experience and a proven track record, we have developed deep domain expertise in end-to-end ICT solutions, web technologies, and more. Our industry-specific knowledge allows us to provide customized solutions that address the specific pain points and demands of Australian businesses.

We take great pride in our commitment to delivering exceptional quality. We leverage cutting-edge technologies, robust infrastructure, and industry best practices to ensure that Australian businesses receive reliable, accurate, and timely results. Our best-in-class quality control measures and continuous improvement initiatives guarantee that we meet and exceed the highest standards.