Performance Marketing Manager

Purpose and Overview

The purpose of this job description is to attract highly qualified candidates for the position of Performance Marketing Manager. As a growing company, we are seeking an individual who can contribute their expertise and passion to our team. The Performance Marketing Manager will be responsible for driving the company's digital marketing efforts and optimizing performance across various channels.

As a Performance Marketing Manager, the successful candidate will play a crucial role in developing and implementing strategies to improve search engine optimization (SEO) and increase organic traffic. They will also be responsible for managing and optimizing advertising campaigns, including Google Ads and Facebook Advertising, to drive targeted traffic and conversions. The Performance Marketing Manager will work closely with the marketing team to develop and execute effective marketing campaigns and initiatives.

The ideal candidate for this position should have a strong background in digital marketing, with expertise in SEO, Google Ads, social media marketing, and advertising campaigns. They should also have experience in e-commerce and be familiar with social media optimization. The Performance Marketing Manager should be highly analytical, with the ability to analyze data and make data-driven decisions to optimize performance and drive results.

Responsibilities

• Develop and implement strategies to improve search engine optimization (SEO) and increase organic traffic
• Manage and optimize advertising campaigns, including Google Ads and Facebook Advertising, to drive targeted traffic and conversions
• Work closely with the marketing team to develop and execute effective marketing campaigns and initiatives
• Analyze data and make data-driven decisions to optimize performance and drive results
• Monitor and report on key performance metrics, including website traffic, conversion rates, and ROI
• Stay up-to-date with the latest trends and best practices in digital marketing
• Collaborate with cross-functional teams to ensure alignment and maximize performance
• Identify and implement opportunities for growth and improvement
• Manage relationships with external partners and vendors
• Stay informed about industry developments and competitor activities

Requirements

• Graduate and above educational qualifications
• 2-4 years of experience in performance marketing
• Strong knowledge of digital marketing, including SEO, Google Ads, social media marketing, and advertising campaigns
• Experience in e-commerce and familiarity with social media optimization
• Highly analytical with the ability to analyze data and make data-driven decisions
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced and dynamic environment
• Strong project management and organizational skills
• Ability to multitask and prioritize tasks effectively
• Detail-oriented with a strong attention to accuracy

Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness.