Manager of Loyalty Marketing - India & Southwest Asia

Scope of Job 

Manages Loyalty Marketing strategy in all markets within the India & SWA region, including but not limited to driving loyalty in India and develop marketing efforts to increase Hyatt’s market share of loyalty.

Job Description

• Understand what drives loyalty in India and develop marketing efforts to increase Hyatt’s share of loyalty wallet 
• Research the regional competitive landscape and address opportunity areas to maintain competitive positioning of World of Hyatt 
• Assess opportunities increase on-property recognition elements of program across base and elite tiers for domestic travellers 
• Possess knowledge of factors driving intra-regional and inter-regional stay behaviour 
• Implement strategic World of Hyatt direction and regionalization as required 
• Partner with Digital Marketing team to create and execute social media strategy for awareness and acquisition 
• Localize World of Hyatt messaging and develop country-specific offers across channels for domestic travellers 
• Execute strategic regional partnerships (airlines, financial, etc.) to meet strategic business needs including increased awareness and acquisition 
• Serve as local point person and corporate liaison on all aspects of the loyalty program, including global initiatives, hotel standards and Meeting Planner Rewards 
• Expand non-traditional acquisition opportunities in the Indian market 
• Utilize data and results to engage Regional senior management, Area Vice-Presidents and hotel teams and ensure they are educated on the effect of World of Hyatt on their business and develop action plans with hotels to improve results 
• Periodic training with Key stakeholders for implementation of World of Hyatt initiatives 
• Disseminate monthly reports to the stakeholders on key metrices and create short term strategies to leverage the loyalty program 
• Liaise with regional leadership on World of Hyatt innovation and market related 
• Support new hotel openings with loyalty marketing plan and empower select hotel employees to serve as task force member to complete World of Hyatt training 

Qualifications 

• A minimum 5 years of overall work experience in loyalty marketing capacity, including 2 years at managerial level. 
• A Loyalty Marketing experience across a variety of product and service categories. Relevant experience in industries that uses Loyalty extensively e.g. Banking, Retail airlines. Hospitality industry experience an added advantage but not essential. 
• Proficient in all Microsoft programs. 
• Experience working in a multi-national corporation and in a matrixed environment. 
• Ability to travel as required. 
• Proven analytical ability to understand the hotel business or other related business categories and apply that knowledge to developing marketing programs and communications. 
• Outstanding past results in developing and executing loyalty marketing programs. 
• Strong oral, written communication and presentation skills – must communicate effectively with all levels of the organization (hotels, regional leadership and corporate leadership) Ability to build strong relationships across a diverse cross-functional environment. 
• Keen ability to influence others at peer and senior level in a highly matrixed environment. 
• Strong organizational skills and attention to details with ability to multi-task. 
• Record of innovative, fresh thinking and ability to find new way to solve problems. 
• Ability to effectively train and motivate people. 
• Highly motivated, solutions-oriented self-starter with adaptable teamwork style – either as a leader or as part of a team 
• Bachelor’s degree required (in marketing or business management preferred) 
•  Fluent in spoken and written English

Hyatt is guided by its purpose: to care for people so they can be their best. Hyatt’s portfolio includes 1,000+ hotel and all-inclusive properties in over 75 countries across 6 continents. Hyatt’s offerings include brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®, the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®, and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of Hyatt operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. Visit www.hyatt.com for more.