Adobe Campaign Developer

Purpose and Overview

The purpose of this job description is to attract highly qualified candidates for the position of Adobe Campaign Developer. As a growing company, we are seeking an individual who can contribute their expertise and passion to our team. The Adobe Campaign Developer will play a crucial role in our marketing efforts, utilizing their skills in Adobe Campaign, workflow automation, and HTML to create and manage campaigns that drive results. This position offers the opportunity to work in a hybrid environment, combining remote work with in-office collaboration.

The Adobe Campaign Developer will be responsible for developing and implementing campaigns, managing workflows, and utilizing adhoc queries to optimize campaign performance. They will also be responsible for schema markup, SQL programming, and JavaScript to enhance campaign effectiveness. The ideal candidate will have a minimum of 4 years of experience in a similar role and hold a graduate degree in a relevant field.

Responsibilities

• Develop and implement Adobe Campaigns to drive customer engagement and conversion
• Create and manage workflows to automate campaign processes
• Utilize adhoc queries to segment and target specific customer groups
• Implement schema markup to enhance campaign visibility and search engine optimization
• Utilize SQL programming language to extract and analyze campaign data
• Utilize JavaScript to enhance campaign functionality and interactivity
• Build and manage recurring campaigns to maintain consistent customer communication
• Create and optimize HTML templates for campaign content
• Analyze campaign performance and make data-driven recommendations for improvement
• Collaborate with cross-functional teams to ensure campaign alignment with overall marketing strategy

Requirements

• Minimum of 4 years of experience as an Adobe Campaign Developer or similar role
• Graduate degree in a relevant field
• Proficiency in Adobe Campaign and workflow automation
• Strong knowledge of workflow management and adhoc queries
• Experience with schema markup and SEO optimization
• Proficiency in SQL programming language
• Voucher/Coupon usage, upload process
• Strong understanding of JavaScript and its application in campaign development
• Experience building and managing recurring campaigns
• Proficiency in HTML for campaign content creation
• Analytical mindset with the ability to analyze campaign data and make data-driven recommendations
• Integrations with other systems like AEP, Target

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences. We #Rise together to create sustainable businesses that can bring about lasting change in our communities – to create an equal world, to be future ready, and to create value. We are a USD 6.5 billion company with 148,000+ professionals across 90 countries, helping 1255 global customers including Fortune 500 companies.

We are focused on leveraging next-generation technologies including 5G, blockchain, metaverse, quantum computing, cybersecurity, artificial intelligence, and more, to enable end-to-end digital transformation for global customers.

We are the fastest growing brand in ‘brand strength’ and rated amongst the top 7 IT services brands globally, a Gold Winner at ITSMA Marketing Excellence Awards'22, included in Bloomberg 2023 Gender-Equality Index for the fourth year in a row, and have been recognized as the 'Most Preferred Workplace'.

We are part of the Mahindra Group, founded in 1945, which is the most admired multinational federation of companies with 260,000+ employees in over 100 countries, known for its leadership in various industries including farm equipment, utility vehicles, IT, and financial services in India and is the world’s largest tractor company by volume. It also has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The group's focus is on leading ESG globally, enabling rural prosperity and enhancing urban living, and driving positive change in the lives of communities and stakeholders.

With the NXT.NOWTM framework, we aim to enhance human-centric experiences for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. We aim at delivering tomorrow’s experiences today and believe that the ‘Future is Now’.