AVP – Brand Strategy

Purpose and Overview

Reporting to the Vice-President Strategy – this is a new role that will be a critical part of driving an “insights-led consumer centric” Go-To-Market culture within the organization. BYJU’s is an extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

The AVP – Brand Strategy will be responsible for building a world-class consumer brand and supporting exceptional growth of the business. We are looking for a gifted individual who is strategist with a passion for deeply understanding customers and translating that knowledge into actionable results. The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies. The AVP – Brand Strategy must bring together right-brain and leftbrain thinking to uncover insights and creative inspiration to help find new perspectives on the BYJU’S brand and portfolio and what they mean to consumers. The Position will report to the Vice-President Strategy and work closely with the Marketing, Strategy and Business Development teams.

Responsibilities

• Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics.
• Guide the insights team in development and implementation of a research calendar.
• Issue relevant briefs to the Insight team for them to translate into projects.
• Lead the Insights team and oversee the execution of the various research projects.
• Build cultural, category & competition learnings for a better innovation pipeline and market specific communication.
• Drive an Insights led culture within the organization through coaching of peers on how to read and use the data that is available.
• Define and develop the Brands and sub-brands in the portfolio.
• Track brand health by regularly tracking key metrics, and working with teams responsible for the same.
• Partner with the marketing and creative team to provide insights and strategic direction.
• Lead creation of communication briefs, basis the identified insights.
• Own campaign assessments and feedback loop for improvements/course corrections.
• Conceptualise and execute innovative programs that drive the brand in the desired direction.

Requirements

• Minimum of 4 years of experience in brand strategy, market analysis, and campaign management
• Working/having worked in Blue-Chip Consumer companies
• MBA or equivalent degree in marketing or a related field
• Entrepreneurial experience or experience in marketing consultancies will be valued.
• Proven experience in the development of brands for the long-term.
• Strong leadership and team management skills
• Proven track record of developing and implementing successful brand strategies
• Excellent analytical and problem-solving abilities
• Proficiency in market research and analysis
• Experience in marketing analytics and performance tracking
• Ability to effectively communicate and collaborate with cross-functional teams
• Strong project management skills, with the ability to prioritize and meet deadlines
• Knowledge of SEO best practices and ability to optimize job descriptions for search rankings

BYJU’S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world. Founded in India in 2011, BYJU’S mission is to make high-quality learning accessible to students everywhere.

The BYJU’S family of brands includes Disney-BYJU’S Early Learn, BYJU’S Future School, Epic!, Osmo, Tynker, Toppr and WhiteHat Jr, along with our beloved flagship product BYJU’S – The Learning App. Together, BYJU’S solutions support Pre-K – 12 education and a wide range of competitive exams. 

BYJU’S delivers a world-class learning experience with tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. BYJU’S geography-agnostic solutions and 12,000+ teachers make learning engaging, with visual and contextual programs that adapt to the unique learning style, skill level and pace of each student. In addition, we have innovative partnerships with some of the world’s leading companies, including Disney and Google, to drive engagement and help even more students become active and lifelong learners. 

BYJU’S is backed by blue-chip investors including the Chan Zuckerberg Initiative, Sequoia Capital, Bond Capital, Silver Lake, BlackRock, Sands Capital Management, Alkeon Capital Management, Sofina, Verlinvest, Tencent, Prosus (previously Naspers Ventures), CPPIB, General Atlantic, Tiger Global, Qatar Investment Authority, Owl Ventures, Lightspeed Venture Partners, Times Internet, Aarin Capital and IFC. Since 2017, we have completed more than 15 acquisitions, including companies in the U.S., UK, Austria, India and Singapore. 

A 2021 Time 100 Most Influential Company, BYJU’S is headquartered in India, with operations in more than 21 countries globally and learning programs in multiple languages. For additional information, please visit www.byjus.com.