CRM Marketing Manager

Role

CRM Marketing Manager

Position Details

Function

Digital Commerce

Location

Kolkata

Reports to

Performance Marketing Lead - PCB

Purpose – Why does it exist?

We are building a high performing team which aspires to be the best in the industry. As a part of this team, you will be responsible for delivering an unparalleled customer experience which serves as a source of competitive advantage

Key Performance Indicators

• Improve LTV
• Improve retention rate
• Grow Loyal Customer Base
• Deliver best-in-class customer experience

Key Responsibilities

• Manage and build overall email, whatsapp, sms and other CRM channel marketing strategy
• Collect and analyze customer, marketing and website behavior data
• Segment lists based on behaviors and website interactions
• Expanding the customer base by upselling and cross-selling
• Test email, SMS and WhatsApp campaigns, analyze key metrics, and identify opportunities to increase campaign performance
• Create dashboards, data visualizations, and campaign and website performance reports
• Keep marketing and digital commerce team up-to-date on current campaigns, informing them on what parts of our CRM strategy is working including creatives, segments and communications
• Conduct competitor analysis and study market trends to develop marketing strategies

Experience & Qualification 

Preferred: 4+ year of relevant experience

Competencies

Behavioral Indicators

• Analytics
• Ownership
• MS Excel
• Customer Centricity
• Email, Whatsapp & SMS Marketing
• Willingness to learn
• A/B Testing
• Collaboration

ITC is one of India's foremost private sector companies with a Gross Revenue of ₹ 69,481 crores and Net Profit of ₹ 18,753 crores (as on 31.03.2023). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.